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Founder advisory

Make your fundraise clearer before you start investor outreach.

I help pre-seed and seed founders improve their pitch deck and structure investor outreach - through written analysis, investor research and defined project scopes.

Pre-seed & seedWritten deliverablesFixed-scope projectsBerlin, DE
Services

What founders can hire me for

Three focused engagements. Each one ends in a written deliverable, outlined below, so you know what you’re commissioning before the work starts.

Fundraise diagnostic

For founders about to raise: a structured review of your deck, narrative and materials, with priority fixes before you start outreach. Doesn’t include the outreach itself.

You getDeck diagnostic note

  • Executive assessment
  • Three critical narrative gaps
  • Slide-by-slide comments
  • Priority changes
  • Questions investors are likely to ask

Investor research sprint

For founders who need a target list: a sourced and ranked investor shortlist matched to stage, sector and geography. Depending on scope, it can also include a simple CRM structure and an outreach sequence you run yourself.

You getInvestor shortlist

  • 20-40 named investors
  • Stage and sector fit
  • Geography
  • Evidence and confidence
  • Outreach workflow and CRM structure

VC and market research

A secondary service for early-stage funds and startup teams that need a sourced view of a market, sector or investor landscape. The output is a structured memo or research database with sources, assumptions, risks and open questions - not legal, financial or investment advice.

You getMarket or sector memo

  • Market definition
  • Value chain
  • Competitive landscape
  • Funding activity
  • Risks, counterarguments and sources
Why prepare early

Strong investor conversations start with coherent positioning.

The deck, the investor list and the outreach sequence are often built separately and rushed before the first call. That leaves gaps: unclear positioning, an investor list that doesn’t match stage or sector and a narrative that shifts between meetings.

A short, focused review fixes the parts that compound: a specific problem statement, a defensible market angle, a credible plan for the next 18 months and an investor list matched to your stage and sector.

  • Sharper narrative before you start outreach
  • Investor list mapped to your stage and sector
  • A structured process you can run yourself
How I work

A short, structured engagement - not a retainer

Most founders don’t need a full advisor. They need one focused pass on a specific part of the fundraise. The process is short, written and scoped.

  1. Intake call

    A 30-minute conversation about the round you're trying to run, your current materials and where you feel stuck. Free, no commitment.

  2. Scope note

    Within 48 hours I send a brief fit-and-scope note - the main issue I see, the engagement I'd recommend and the proposed deliverable. Detailed deck or investor analysis begins after the engagement is confirmed.

  3. Focused engagement

    We work in 1-3 week cycles on a defined scope: deck rewrite, investor list, narrative session or research project. Defined deliverable, fixed fee agreed before work begins.

About

Venture research supported by data and engineering experience.

I study Industrial Engineering and Management at TU Berlin and have worked across venture research, data engineering and startup analysis. At Innovis VC, a student-run venture initiative in Berlin, I evaluated early-stage companies and contributed to market and investor research. At 5V Strategy, I worked on data and engineering projects. I use that combination to review fundraising materials systematically rather than relying only on subjective feedback.

Connect on LinkedIn
  • Venture and market research

    Early-stage company evaluation and European investor research at Innovis VC.

  • Data and engineering

    Python, SQL and data workflows in project work at 5V Strategy.

  • Structured founder deliverables

    Written diagnostics, ranked investor shortlists and research memos.

Questions

Frequently asked

Pre-seed and seed founders, typically before or during their first institutional funding round. I occasionally work with Series A founders preparing a follow-on fundraising process.

Fixed fee per scope, agreed up front in the diagnostic note. No retainers, no hourly billing, no equity. Most engagements are between €1,500 and €6,000 depending on scope.

No. The engagement is deliberately short and contractual. Equity creates incentives misaligned with a one-pass review.

No and you should be skeptical of anyone who does. What I can guarantee is a better-prepared fundraising process, a tighter narrative and structured outreach.

Yes, mutual NDAs are standard before sharing materials. A short template is available on request.

Berlin, Germany. All engagements are remote - calls on Google Meet, written work shared as Google Docs and Notion.

Contact

Send the part of your fundraise that needs work

Send your project, deck question or fundraising bottleneck. I will reply with a short plan and next steps. Engagements run 1-3 weeks with a fixed fee agreed before work begins.

Book a 30-min call

or email directly at david@mkhitaryan.io