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Founder advisory

Make your fundraise clearer before you start investor outreach.

I help pre-seed and seed founders improve their pitch deck and structure investor outreach - through written analysis, investor research and defined project scopes.

Pre-seed & seedWritten deliverablesFixed-scope projectsBerlin, DE
Services

What founders can hire me for

Three focused engagements: getting your materials ready, targeting the right investors and researching a market or sector.

01

Fundraise diagnostic

For founders about to raise: a structured review of your deck, narrative and materials, with priority fixes before you start outreach. Doesn’t include the outreach itself.

Deck reviewNarrativePriority fixes
02

Investor research sprint

For founders who need a target list: a sourced and ranked investor shortlist matched to stage, sector and geography. Depending on scope, it can also include a simple CRM structure and an outreach sequence you run yourself.

Investor listCRM structureOutreach
03

VC and market research

A secondary service for early-stage funds and startup teams that need a sourced view of a market, sector or investor landscape. The output is a structured memo or research database with sources, assumptions, risks and open questions - not legal, financial or investment advice.

Market mapsSector analysisDeal flow
Why prepare early

Strong investor conversations start with coherent positioning.

The deck, the investor list and the outreach sequence are often built separately and rushed before the first call. That leaves gaps: unclear positioning, an investor list that doesn’t match stage or sector and a narrative that shifts between meetings.

A short, focused review fixes the parts that compound: a specific problem statement, a defensible market angle, a credible plan for the next 18 months and an investor list matched to your stage and sector.

  • Sharper narrative before you start outreach
  • Investor list mapped to your stage and sector
  • A structured process you can run yourself
Example outputs

What the work products look like

The outline of each deliverable, so you know what you’re commissioning before the engagement starts. These are illustrative structures, not client work.

Deck diagnosticStructure
  • 01Executive assessment
  • 02Three critical narrative gaps
  • 03Slide-by-slide comments
  • 04Priority changes
  • 05Questions investors are likely to ask
Investor shortlistColumns
  • 01Investor
  • 02Stage fit
  • 03Sector fit
  • 04Geography
  • 05Evidence
  • 06Confidence
Market memoContents
  • 01Market definition
  • 02Value chain
  • 03Competitive landscape
  • 04Funding activity
  • 05Risks and counterarguments
  • 06Sources
How I work

A short, structured engagement - not a retainer.

Most founders don’t need a full advisor. They need one focused pass on a specific part of the fundraise. The process is short, written and scoped.

01

Intake call

A 30-minute conversation about the round you're trying to run, your current materials and where you feel stuck. Free, no commitment.

02

Scope note

Within 48 hours I send a brief fit-and-scope note - the main issue I see, the engagement I'd recommend and the proposed deliverable. Detailed deck or investor analysis begins after the engagement is confirmed.

03

Focused engagement

We work in 1-3 week cycles on a defined scope: deck rewrite, investor list, narrative session or research project. Defined deliverable, fixed fee agreed before work begins.

About

Venture research supported by data and engineering experience.

I study Industrial Engineering and Management at TU Berlin and have worked across venture research, data engineering and startup analysis. At Innovis VC, a student-run venture initiative in Berlin, I evaluated early-stage companies and contributed to market and investor research. At 5V Strategy, I worked on data and engineering projects. I use that combination to review fundraising materials systematically rather than relying only on subjective feedback.

Connect on LinkedIn

Venture and market research

01

Early-stage company evaluation and European investor research at Innovis VC.

Data and engineering

02

Python, SQL and data workflows in project work at 5V Strategy.

Structured founder deliverables

03

Written diagnostics, ranked investor shortlists and research memos.

What you’ll get

Concrete deliverables, not generic advice.

Deck diagnostic note

A 2-3 page written review with priority fixes, slide-by-slide.

Investor narrative revision

A sharper one-liner, problem statement and investor framing.

Investor shortlist

20-40 named investors, ranked by stage, investment focus and fit confidence.

Outreach workflow

A simple CRM structure, message templates and a follow-up cadence.

Data room checklist

A prioritised checklist of the materials commonly requested during early-stage investor review.

Market or sector memo

For funds: a structured memo with sources, risks and counter-arguments.

Questions

Frequently asked.

Send the part of your fundraise that needs work.

Send your project, deck question or fundraising bottleneck. I will reply with a short plan and next steps. Engagements run 1-3 weeks with a fixed fee agreed before work begins.

Prefer to just grab a time? Book a 30-minute intro call directly on my calendar.Book a call
or email directly at david@mkhitaryan.io